Sony Entertainment Television is a 24 hour Hindi General Entertainment Channel that provides complete family entertainment. A dynamic channel that responds to the diverse needs of its viewers, it offers a complete spectrum of genres from thrillers to dramas, events to comedies, game shows to dance shows and much more Our Brand Belief is “When relationship turns into partnership life looks up and leaps forward, our differences dissolve and we appreciate each other more, laugh together more and hence it’s a win win for all. With our prudent story telling we continue to rule the roost with stories that are relevant, engaging and entertaining.